The benefit of free webinars is that you have a great opportunity to maximize the growth of your business. It
is quite easy really. You only need to get people to register for the webinar. Then just deliver valuable
content for free!
Why host your webinar for free though? Nothing attracts people’s attention online more than the prospect of a
free deal. They will really like it if it is going to be the solution to their problem.
By promising good information without asking people to get their wallet out, there is a possibility of it
going viral. More to the point, people will want to listen to you if you are a known expert in your niche.
With GVO Conference, you can host as many free webinars as you like. You only pay a fixed monthly fee based on
the size of the room you need. In fact time is the only cost to you.
So, what does this really mean?
If you think about it, you are killing two birds with one stone in exchange for good information.
1. Generating Sales
Many people are now realizing that webinar marketing is an effective way of generating sales. In fact, you can
obtain a conversion rate of 10% or more, depending on your presentation. Compared to email marketing this is
Free webinars is all about giving away a lot of good valuable information. It is why your audience is here in
the first place!
Of course, towards the end of your presentation you can draw them into your sales funnel and they are more
likely to buy if you have delivered on your promises.
A note of caution here, make sure there is a connection between the free information
you are giving away and your offer. If your webinar is about social media for example, make sure your offer is
something relevant to this.
2. List Building
List building, as you may know, is building up a database of people who have expressed an interest in what you
have to offer. Usually, this is done by providing information of value in exchange for their name and email
The great thing with free webinars is that you can build your list but also generating sales for all your
existing customers. This will create an opportunity to spread your message, informing people of all future
events, newsletter and so on. As the old cliche goes, the money is in the list.