I get asked all the time . . .
“How do I make sure my business survives over the long haul?”
So today, we’re going to address this question fully. This is a lesson you’ll want to pay close attention to if long term stability is important to you. First off, as far as your network marketing organization is concerned the answer is two fold.
First, you want to make sure in all your marketing efforts you’re attracting the RIGHT type of prospects. A big mistake I see new online network marketers make is they spend too much time following up with dead beat leads when their focus should be on getting more good leads. If you spend your time attracting great leads you’ll not only have an exceedingly easy time recruiting, but more. Those you do recruit will be true business builders. Not all of them will grow big or fast, but a few true leaders will rise to the top. Until you have real leaders in your downline you can’t stop recruiting. The only reason I’ve been able to pull back from massive recruiting over the past couple years is because I have real leaders out there looking for other real leaders. When that happens a level of long term stability is created in your business.
Second, you have to have systems in place for your downline that go above
and beyond you. Think of them like “family traditions” that started generations ago that you and your family still do to this day. It doesn’t matter who started those traditions or how long ago they were started they still live on.
In your downline, you have to have systems that run with or without you or
you’ll always be needed in the business. Of note, you need recruiting systems, retention systems, and duplication systems in place before you can comfortably step away. Once you have this and your downline grows with or without you. Congratulations! You’ve hit the first level of competition proofing your business.
Next comes you . . .
No matter how great your opportunity is, you have to understand that you don’t
own your downline. That means if anything happens to the business, the
compensation plan changes, or it goes out of business your income is drastically
affected or worse eliminated.
I’ve seen this happen to the best of the best and it’s happened to me, and
it ain’t pretty. You need a contingency plan for overall competition proofing your income, and the way you do that is moving from a away from a paradigm of prospect ->
company -> you TO prospect -> you -> company. In other words, what you’re generally taught to do is get as many people into the business as possible and let duplication take effect, but we’ve just discussed the risk in that model.
If you change the paradigm of your business from you only introducing your
prospect to your business to you introducing and letting your prospect
get to know you first and then introducing them to your business now
you have REAL control. The business goes under and you’ve still got a direct connection to your prospect that ALWAYS supersedes the business itself. This can be leveraged into new downlines in other companies or anything else. This is a skill and a subject your upline won’t discuss with you, and to be honest it’s something they knows nothing about.
They won’t discuss it because the only way they make money is if you put people
under you and they profit for it. So their focus, like any good leader in a company, is to keep you focused on the task most important to BOTH you and them. They don’t know how to even approach this angle because they most likely only think in traditional terms and have been taught the old way of network marketing. They live in a high risk world and may or may not know it.
You’re different. You know the truth now. Me? I’ve done both. I’ve grown a large and thriving downline and I’ve got a direct connection to my prospects and that’s the position you want to sit in if you wanna win long term.
The only place to truly learn the how to really competition proof your business is
from someone who lives it every day. Go here now, take action on what you see, and let’s get you on the road to complete and total competition proofing your business for good.
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